Start a Microgreens Business: Tips and Business Insights

HomeSelling MicrogreensStart a Microgreens Business: Tips and Business Insights

Quick Answer:
Starting a microgreens business can be a profitable venture with careful planning and marketing. To start a microgreens business, first, research the local market to determine the demand and competition for microgreens. Next, decide on a growing method and location, such as indoor or outdoor growing. Then, create a business plan that outlines the startup costs, pricing strategy, and marketing plan. Finally, establish relationships with local restaurants, farmers’ markets, and grocery stores to sell the microgreens.

Have you ever thought about starting your own business? If so, have you considered a microgreens business? It’s an exciting and rewarding way to build a successful career. In this article, I’m going to share with you some tips and insights on how to start a microgreens business.

Microgreens are tiny seedlings of vegetables like kale, radish and arugula that pack a powerful punch in terms of flavor and nutrition. They can be used as garnishes for salads or added to smoothies or sandwiches for extra nutrition. Plus, they’re easy to grow indoors! Starting your own microgreen business is not only great for the environment but it also provides an opportunity for entrepreneurs who want to make money from their passion for plants.

Whether you’re just getting started or looking for advice on growing techniques, marketing strategies, or ways to increase profits, this article has everything you need to know about running a profitable microgreen business. With my guidance and expertise, you’ll be able to create a thriving enterprise that will bring joy into your life and help benefit the planet. So let’s get started!

Benefits Of Growing Microgreens

Starting a microgreens business is an exciting venture and comes with many benefits. Not only do you get to reap the financial rewards, but there are also health and environmental advantages of growing your own microgreens.

When it comes to nutrition, microgreens contain more vitamins and minerals than their mature counterparts. This makes them incredibly nutritious; they provide essential nutrients such as vitamin C, lutein, beta-carotene, potassium and iron. In fact, some studies have shown that certain types of microgreens can have up to 40 times more nutrients than full grown vegetables! Growing your own supply means you will always be able to enjoy fresh greens without having to rely on store-bought produce.

The financial rewards of starting a microgreens business are hard to ignore. As mentioned before, microgreen crops take very little time and effort to grow compared to larger plants—which equates less labour costs for you or your employees. Additionally, since this type of crop matures quickly (often within 2 weeks), you’ll be harvesting multiple times throughout the year which translates into greater profits over time.

RELATED:  Where to Buy Microgreens Seeds: A Comprehensive Guide

Lastly, when it comes to sustainability and protecting our environment from unsustainable practices, growing your own microgreens at home or in a controlled environment helps reduce water waste by eliminating the need for large-scale irrigation systems used in conventional farming methods. That said, if you plan on selling them commercially then make sure you source eco-friendly packaging materials so that no plastic ends up in landfills!

With all these benefits in mind, it’s easy to see why setting up a business plan around growing microgreens could prove profitable both now and in the future.

Setting Up A Business Plan

Having already explored the numerous benefits of growing microgreens, you may be ready to start your own business. Before jumping in with both feet, it is important that one takes the time to create a proper business plan. To ensure success, here are some tips and insights for setting up a business plan.

First and foremost, when creating a business plan outline, make sure it includes information about financial projections and startup costs as well as potential sources of funding. This will allow you to get an idea of what you need financially before getting started. Additionally, include details on how you intend to market your product and how much money you expect to spend doing so. Finally, make sure to include any applicable legal regulations or permits needed in order to operate legally in your area.

Next, utilize available resources like templates or software programs to help write your business plan quickly and efficiently. These tools can provide structure for a complete document that covers all of the necessary elements including executive summary, company description, management team overviews, industry analysis and more. Be sure not to skip over this step; having a solid foundation for your plan is key!

Finally, once you have created your initial draft using these helpful tools and resources – review it several times in order to check its accuracy. Make sure everything included makes sense and accurately reflects the goals of your microgreen-growing venture! Doing so will save countless headaches down the road while also providing investors with confidence in their decision should they choose to invest in your new endeavor. Now that we know how beneficial growing microgreens can be and understand the basics behind writing a successful business plan – let’s discuss what kind of equipment and supplies are needed for setting up shop…

Equipment And Supplies Needed

Starting a microgreens business requires the right equipment and supplies. Here are four things you’ll need to get going: seed trays, soil mix, grow lights and harvest tools.

Seed trays come in many sizes so it’s important to choose one that fits your needs. The most popular size for microgreen production is 10″x20″, but if space is limited then 8″x10” will work as well. Seed trays can be made of plastic or metal and should have holes in the bottom for drainage.

RELATED:  Is Microgreens a Good Business? Pros and Cons to Consider

The next essential item you’ll need is a good soil mix. You want something with enough organic material to help retain moisture without becoming too compacted over time. A quality potting soil mixed with coconut coir fiber works great for microgreens. It’s also important to add some compost or worm castings to provide nutrition for your plants.

Grow lights are another must-have when starting a microgreens business. Most vegetables require at least 14 hours of light per day, so look into LED or fluorescent bulbs that can simulate natural sunlight indoors. And don’t forget about harvesting tools like scissors or shears! These are necessary for cutting down mature greens before they’re sold or consumed fresh from the tray.

Finally, nutrient solution is recommended if you plan on growing more than just basic salad mixes like kale and arugula. This liquid fertilizer helps promote growth while providing additional micronutrients that may not otherwise be present in the soil mix alone. With these pieces of equipment and supplies in place, you’ll be ready to start marketing your new microgreens business!

Marketing Strategies

Starting a microgreens business is like walking on thin ice. On one hand, you have the opportunity to make a profit while doing something that you enjoy and find fulfilling. On the other hand, there’s no guarantee of success — it all comes down to how well you market your product. With effective marketing strategies in place, you can turn your venture into an established business with steady profits over time.

Marketing tactics for selling microgreens include utilizing social media platforms such as Facebook and Instagram to promote products and services. Additionally, local advertising through flyers or newspaper ads may be beneficial. Online advertising via search engine optimization (SEO) will also help generate more leads from potential customers who are interested in buying microgreens from your business. Promotional materials such as coupons or discount codes would be helpful when trying to increase sales volume by enticing new customers to try out your product.

Most importantly, word-of-mouth referrals should not be overlooked when it comes to establishing a successful microgreens business. Creating relationships with local farmers markets, health food stores and restaurants are great ways to get people talking about what you offer so they can spread the word around their own networks. This form of organic marketing has proven itself invaluable time after time and should definitely be leveraged whenever possible! With these tips in mind, let’s move onto legal considerations…

Legal Considerations

When starting a microgreens business, it’s important to consider the legal aspects. From licensing to zoning regulations and labor laws, there are many legal requirements that must be met before you can open your doors for business.

RELATED:  Can You Make Money Growing Microgreens? The Business Potential

First, research the licensing requirements in your state or local county. This information is typically available online from the Secretary of State website or other government agencies. Make sure you have all necessary licenses and permits prior to operation. Depending on where you live, you may need additional permits depending on what type of product you will sell at retail outlets or restaurants.

Next, look into zoning regulations as they apply to your business operations. For example, if you plan to operate out of a home-based office or kitchen space, make sure this complies with any applicable rules in your area. Additionally, familiarize yourself with relevant federal and state labor laws pertaining to payroll taxes and employee benefits such as minimum wage and overtime pay.

Finally, understand tax requirements for businesses by researching Small Business Administration websites or consulting an accountant about taxation issues related to operating a microgreens business. It’s essential that you understand these obligations so that you remain compliant with applicable laws when running your business successfully.


The microgreens industry is growing rapidly, and it’s an exciting time to join the trend. Starting a microgreens business requires careful planning and dedication, but with some hard work and determination, you can make your dream of owning a successful business come true. From identifying what types of greens to grow and setting up the equipment needed for success to marketing your products and staying on top of legal requirements, starting a microgreen business takes effort—but it doesn’t have to be overwhelming.

With the right knowledge, resources, and support network in place, any aspiring entrepreneur can find their niche in this burgeoning field. You may even want to consider joining forces with local farmers or other entrepreneurs who specialize in similar ventures; after all, two heads are better than one! Plus, having someone else as part of your team allows you to divide labor more efficiently which will help ensure that everything gets done correctly so that your business runs smoothly.

Before you know it, you’ll have a thriving microgreens business at your fingertips! With the right combination of passion and preparation, there’s no limit to how far you can go with this venture. It just goes to show that when we put our minds together and take actionable steps towards achieving our goals – anything is possible!

Kathy Turner
Kathy Turner
Kathy Turner is the founder of, a popular blog dedicated to helping people become master microgreen growers. Kathy is passionate about helping others learn how to grow the healthiest, most nutrient-rich microgreens. She believes that with the right knowledge and resources, anyone can become a successful microgreen grower. Learn more about Kathy by viewing her full Author Profile.

Popular posts

My favorites

I'm social