How to Sell Microgreens to Restaurants: A Successful Partnership

HomeSelling MicrogreensHow to Sell Microgreens to Restaurants: A Successful Partnership

Quick Answer:
To sell microgreens to restaurants, it is important to establish a relationship with the chef or owner. This can be done by providing samples and demonstrating the quality of the product. It is also important to be flexible with pricing and delivery schedules to meet the needs of the restaurant. Marketing materials, such as flyers or brochures, can also be helpful in promoting microgreens to restaurants.

Selling microgreens to restaurants may seem daunting at first, but it’s an achievable goal if you know the right steps. If you’re looking for insight into how to effectively market and sell your microgreens to local eateries, then this article is a must-read! Here we’ll discuss tips on how to make sure your microgreens stand out from competitors. We’ll also explore the benefits of selling in bulk, as well as ways to ensure you get paid what you deserve. Keep reading – by the end of this article, you’ll be ready to take your microgreen business up a notch!

Benefits Of Selling Microgreens To Restaurants

Selling microgreens to restaurants can be a great business opportunity for growers. Microgreens are nutrient-dense and flavorful, making them an ideal fresh produce choice for any restaurant. Plus, in addition to providing their patrons with food of the highest quality, they also show that they care about sustainable farming practices by sourcing local ingredients.

Microgreens offer several benefits to restaurants. First, they provide chefs with unique flavors and colors not found in traditional vegetables or herbs. This variety makes it easier for chefs to create dishes that stand out from the competition while still appealing to customer tastes. Furthermore, since microgreens are harvested just days after planting, they retain more nutritional value than fully grown plants; this means customers receive fresher and healthier meals when dining at a restaurant that uses them as ingredients.

Finally, many restaurants understand the importance of supporting their local community and economy by buying locally sourced goods rather than importing from outside sources – something which is easily achievable through purchasing microgreens from nearby farms. Not only does this help support regional businesses but also gives customers peace of mind knowing where their food comes from and how it was produced. All these factors make selling microgreens to restaurants an attractive option for both farmers and restaurateurs alike.

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With so many potential advantages associated with adding microgreens to menus, finding potential buyers should be relatively straightforward – all one needs is a good understanding of the market, some creativity in product presentation, and willingness to establish relationships with local businesses.

How To Find Potential Buyers

According to the National Restaurant Association, there are more than one million restaurants in America. Selling microgreens to these establishments can be a lucrative business venture for growers and suppliers alike. The key is finding buyers who are interested in purchasing your product. To get started, you should identify potential restaurant buyers by researching local eateries and understanding their needs.

Targeting specific types of restaurants – such as fine dining or fast food – can help narrow down your list of potential buyers. Additionally, networking with industry professionals and attending trade shows can connect you with other microgreens buyers. Also consider joining online communities related to the sale of produce; this will give you access to further resources that could lead you to locating restaurant buyers who may be interested in buying your product.

With a few strategies in place, you’ll have no problem connecting with those who need what you’re selling. Next up is learning how to effectively price and market your microgreen products so they stand out from competitors’.

Strategies For Pricing And Marketing

Having identified potential buyers for microgreens, the next step is to consider strategies for pricing and marketing. Microgreen pricing can vary significantly depending on what type of customer you are targeting. Restaurants may be willing to pay higher prices because they require a larger quantity of product and have more specific requirements than other buyers. Here are some tips for setting an appropriate price point:

  • Do research into local market rates so that your prices remain competitive yet still profitable
  • Consider offering different varieties at different prices in order to maximize profits
  • Use promotional offers or discounts as incentives to generate more sales

When it comes to marketing microgreens, there are several ways to get the word out about your products. Social media platforms such as Facebook, Twitter, Instagram, and Pinterest offer opportunities for businesses to connect with customers directly as well as share information about new offerings. You could also create a website where customers can learn more about your business and place orders online. Additionally, don’t forget traditional print advertising techniques like flyers or brochures distributed through local stores or mailed directly to restaurant owners. Knowing how best to reach potential buyers will help ensure that you make the most of any marketing efforts.

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With pricing and marketing strategies in place, the next step is looking at delivery and packaging considerations

Delivery And Packaging Considerations

It may seem as though selling microgreens to restaurants is a simple, straightforward task. However, there are many considerations that go into successful delivery and packaging of the product in order to ensure customer satisfaction. Logistics must be taken into account when determining how best to deliver microgreens while keeping shipping costs minimal. Additionally, careful consideration should be given to which materials will best protect and extend the shelf-life of the greens while also ensuring food safety for customers.

When selecting packaging materials, it’s important to consider things like air flow, temperature control, moisture levels and overall protection from outside elements. The right combination of materials can help preserve freshness for longer periods of time so that products arrive at their destination in perfect condition. While this does come with an added cost upfront, it can pay off long term by increasing customer loyalty and satisfaction through consistent quality deliveries.

Beyond just delivering high-quality products on time, building strong relationships with customers over time can be incredibly beneficial for both parties involved. Investing effort into developing trustworthiness between restaurant owners and sellers helps create a mutually beneficial bond that will stand the test of time – something no amount of money or logistics planning can buy. As such, focusing on establishing genuine connections with buyers is key to creating lasting success when selling microgreens to restaurants.

Building Long-Term Relationships

Once you have the delivery and packaging considerations for selling microgreens to restaurants sorted, it is essential that you focus your efforts on building long-term relationships. Establishing trust with restaurant managers or chefs will help ensure success in this endeavor.

You can start by providing them with samples of your product as well as demonstrating how they can be used creatively in dishes. Taste tests are a great way to show off the flavor and quality of what you are offering and provide an opportunity to build rapport. Additionally, getting involved in local food events or joining industry associations may also lead to potential opportunities to network with people who work in the foodservice industry.

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It is important to keep up those connections over time. Communicate regularly with those individuals who have expressed interest in your products so they do not forget about you, while also staying informed of any new trends or changes within the industry that could affect their business decisions. By consistently following through on commitments and being proactive about finding ways to meet their needs, it should eventually become easier for them to put their trust into working with you when ordering microgreens for their establishments.

No matter which approach you take, investing effort towards developing strong relationships should pay dividends down the line when attempting to sell microgreens to restaurants – just make sure that you remain consistent and persistent!


In conclusion, selling microgreens to restaurants is a great way to get your business off the ground and make some extra income. Restaurants love having fresh ingredients on hand that can add flavor and nutrition to their dishes, so it’s no wonder why microgreens have become such a popular item among them. With proper pricing and marketing strategies, you could be making an amazing profit in no time!

Pitching microgreens to restaurant owners doesn’t have to be difficult; just focus on building long-term relationships with them and provide top-notch customer service. I guarantee that if you deliver consistent quality product and remain reliable, they’ll keep coming back for more. You’ll find that the rewards of this business venture are endless – from financial gain to becoming part of something bigger than yourself. The sky really is the limit when it comes to selling microgreens!

Kathy Turner
Kathy Turner
Kathy Turner is the founder of, a popular blog dedicated to helping people become master microgreen growers. Kathy is passionate about helping others learn how to grow the healthiest, most nutrient-rich microgreens. She believes that with the right knowledge and resources, anyone can become a successful microgreen grower. Learn more about Kathy by viewing her full Author Profile.

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