How Much to Sell Fresh Microgreens For? Pricing Strategies

HomeSelling MicrogreensHow Much to Sell Fresh Microgreens For? Pricing Strategies

The price of fresh microgreens can range from $2 to $5 per ounce, depending on the variety and market demand. Factors that can influence the pricing include the quality, rarity, and uniqueness of the microgreens. Understanding the local market and targeting specific customer preferences can help determine a suitable price point for selling fresh microgreens.

Different Varieties of Microgreens

You may have heard of microgreens, but do you know the different varieties that are available to you?

Broccoli, kale, radish, pea, and arugula are just a few of the options on offer. Each one has its own unique flavor and texture.

They can add an extra level of nutrition to your meals as well as being incredibly tasty. Fresh microgreens usually cost between $2-$5 per ounce.

Why not give them a try today and experience their deliciousness for yourself?


Broccoli microgreens are a verdant delight, adding a pop of flavor and color to any dish. They can be used to garnish salads, top tacos, or simply eaten straight from the container.

Broccoli microgreens have quickly become a favorite among chefs in the culinary world due to their mild flavor and vibrant hue. To ensure customer engagement and maximize sales, it’s important for businesses marketing broccoli microgreens to create effective marketing strategies that target potential customers.


Kale microgreens are a nutritious and flavorful addition to any dish, adding a vibrant splash of color and taste. They’re packed with vitamins and minerals, making them an ideal way to add more nutrition to your diet. Plus, they’re easy to grow and harvest using simple techniques.

Here’s what you should know about kale microgreens:

  • Nutrient Content: Kale microgreens contain high levels of Vitamin C, B6, K1, Calcium and Iron. They also provide an excellent source of dietary fiber, which helps boost digestion, as well as antioxidants that help reduce inflammation in the body.
  • Harvesting Techniques: Kale microgreens can be harvested at any stage of development from seedling to full maturity. The harvesting technique used will depend on the desired outcome for the crop. For example, if you want a milder flavor, then harvest when they’re younger. But if you want more intense flavor, then it’s best to let them mature first before harvesting them.

Overall, kale microgreens offer many nutritional benefits and can easily be incorporated into meals for added flavor and color. With their high nutrient content and easy harvesting techniques, they make an excellent choice when looking for something special to add to your dishes.


Radish microgreens bring a spicy, peppery punch to salads and sandwiches, adding vibrant color and crunch. Not only do they add flavor, but they’re also full of essential vitamins and minerals. Radish microgreens have higher concentrations of vitamin C than full-grown radishes, as well as containing iron, magnesium, phosphorus, and potassium.

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In terms of soil requirements for growing radish microgreens, the soil should be kept moist and make sure it’s well-drained before planting them in it. Additionally, you don’t need to fertilize the soil when growing these microgreens – just use potting mix or compost that’s been aged to improve its quality.

Ultimately, due to their high nutritional value and ease of growth, selling fresh radish microgreens for $2-$5 per ounce is an ideal price range.


You’ll love the sweet, nutty flavor of pea microgreens – they contain up to five times more beta-carotene than their mature counterparts! Pea microgreens are a great choice for many reasons.

Not only are they packed with nutrition and flavor, but they also have a positive environmental impact due to their low water usage and soil quality requirements.

Here are some benefits of adding pea microgreens to your diet:

  • They provide essential vitamins and minerals that can help support overall health.
  • Their short growing period means less water is used compared to other vegetables.
  • The soil needs minimal nutrients as peas don’t need much fertilizer or pesticides for growth.


Arugula microgreens are a great way to add a peppery, nutty flavor to any meal – plus they’re incredibly nutritious! The soil quality is an important factor in the production of organic arugula microgreens.

Organic production helps to ensure that the plants have the best nutritional content and flavor. Harvesting techniques also play an important role in ensuring that the microgreens are harvested at their peak maturity so that they retain the most flavor and nutrition when sold.


Mustard microgreens will tantalize your taste buds with their spicy, tangy flavor and provide a nutritional boost to complement any meal. For those looking to add an extra kick of flavor to their dishes, mustard microgreens can be the perfect solution.

When it comes to marketing strategies for selling fresh mustard microgreens, packaging design is essential. Consumers are more likely to purchase products that look attractive and well-presented on store shelves. Investing in eye-catching packaging that stands out from the crowd can help increase sales of mustard microgreens and ensure customers have a positive experience with the product.


Cilantro microgreens provide a uniquely piquant flavor to any dish, offering an intriguing twist on traditional seasoning. Growing cilantro microgreens requires careful attention to the soil’s moisture content, temperature levels, and amount of light exposure. Moreover, harvesting techniques must be considered as well. For example, it’s important to harvest the cilantro at the right time to ensure that it retains its unique flavor profile.


Moving from cilantro to basil, it’s important to note that both microgreens are harvested differently.

For example, basil should be picked when the leaves have a vibrant green hue and the stems are still tender. Careful harvesting techniques ensure that the microgreen is preserved at its peak of freshness and flavor.

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Proper storage solutions will also help you keep your basil microgreens fresh for longer periods of time. If stored correctly in an airtight container or bag, they can last up to 10 days before wilting or losing their crispiness.


Sunflower microgreens are a powerhouse of flavor, with their vibrant yellow hue and mild nutty taste – a perfect way to add some crunch and color to any dish.

Growing sunflower microgreens is easy, as they can be harvested within 2-3 weeks after planting. The harvesting techniques involve cutting the greens at soil level for optimal freshness.

Proper storage solutions are essential for preserving the nutritional value and flavor of sunflower microgreens. Refrigeration is the best method as it allows them to last up to 10 days when stored in an airtight container or bag.

Pricing Considerations

When considering pricing for your microgreens, it’s important to take into account the variety and current market conditions. Here are a few factors to consider when setting the price of your microgreens:

  • Developing effective marketing strategies to promote and sell your product. Good marketing is essential in order for your business to be successful.
  • Sourcing supplies at competitive prices. It’s important to make sure you’re getting quality supplies at reasonable costs so that you can maximize profits.
  • Establishing a fair price based on competition and demand. You’ll need to determine what other vendors are charging for similar products, and set your prices accordingly.

It’s also important to keep up with changing trends in the marketplace so you can adjust your pricing as needed. If there is an increase or decrease in demand for certain varieties of microgreens, it may be necessary to adjust the price accordingly in order to remain competitive. Additionally, seasonal variations should also be taken into consideration when setting prices, as certain types of microgreens may not be available year-round due to their growing seasonality.

Knowing how much customers are willing to pay will help you determine a fair price point that will ensure profitability while still making your products accessible and attractive for buyers. Generally speaking, most people expect fresh microgreens cost between $2-$5 per ounce depending on the variety; however, this range can vary depending on market conditions and availability of ingredients at any given time.

Recommended Price Range

You need to be mindful of market conditions when pricing your microgreens, so that you can ensure a fair and profitable price range for both you and your customers. When it comes to selling fresh microgreens, it’s important to consider customer trends in the area as well as any marketing strategies that may be employed to increase sales. This will give you an idea of what other businesses are charging for similar products and how they’re advertising them.

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Knowing all this information can help guide you towards setting a reasonable price for your microgreens.

It’s recommended that you set a price range between $2-$5 per ounce for fresh microgreens, depending on the variety of greens being sold. This pricing reflects the current market value of these types of vegetables and allows room for potential growth or discounts if needed. Additionally, offering different sizes of packaging can help make your product more accessible to customers with varying budgets or needs.

For example, if someone only wants a small amount of microgreens then they might opt for a smaller package size at $2 per ounce while others looking to buy larger quantities could purchase larger packages at discounted prices like $4 per ounce. By offering multiple options customers can find something that fits their budget while still allowing you to keep some profit from each sale.

When choosing what type of pricing structure works best for your business, it’s important to weigh all the factors involved such as market conditions, customer trends, and marketing strategies before making any final decisions regarding prices. With careful consideration and research into local markets, setting a reasonable price range shouldn’t be difficult.

Tips for Selling Microgreens

With the demand for healthy, nutritious foods on the rise, selling microgreens can be an exciting way to capitalize on this trend. Surprisingly, microgreens are up to 40 times more nutrient dense than their mature counterparts, making them a great choice for health-conscious consumers.

While offering fresh microgreens at a competitive price is essential, it’s also important to have effective marketing strategies and growing techniques in order to make your business successful. Here are some tips for selling microgreens:

First, create a unique brand identity by developing attractive labels or packaging that’ll help distinguish your product from other vendors’.

Secondly, consider what types of microgreens you want to grow and focus on those with high flavor profiles or exceptional nutritional benefits.

Thirdly, use efficient growing techniques such as hydroponics or soil beds so that you can produce larger quantities of quality produce within a shorter amount of time.

Finally, establish relationships with potential buyers and negotiate profitable deals that’ll benefit both parties involved.

By following these tips and setting competitive prices between $2-$5 per ounce depending on the variety of greens offered, you can ensure success in selling fresh microgreens. With careful planning and dedication to providing quality produce, your business venture into selling microgreens can be highly rewarding.

Kathy Turner
Kathy Turner
Kathy Turner is the founder of, a popular blog dedicated to helping people become master microgreen growers. Kathy is passionate about helping others learn how to grow the healthiest, most nutrient-rich microgreens. She believes that with the right knowledge and resources, anyone can become a successful microgreen grower. Learn more about Kathy by viewing her full Author Profile.

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